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Media consultants are contracted by private and public organisations to obtain positive press coverage. They create draft press releases to point out the positive aspects of a certain business or organisation. Media consultants are heavily active in politics by creating ads campaigns that are intended to produce a positive and likeable image of a certain candidate in the minds of voters. Media consultant are also active in the area of social media by helping companies who aiming to have an online presence on popular social networking sites such as Facebook, Myspace, Twitter and etc. These consultants develop ideas for online media campaigns through the use of video, blogs, forums and other online outlets.
Extensive experience is usually necessary to become a successful consultant. Junior roles may be available within larger consulting firms.