Head of the School of Marketing and International Business
Wellington, New Zealand
PhD - 1997
2011 FINALIST - CONVOCATION MEDAL FOR PROFESSIONAL EXCELLENCE
A Professor of Marketing at Victoria University, Professor Fam’s research in advertising and marketing in Asia has positioned him as an expert on marketing behaviours and consumer responses in Asia - issues that are of critical interest to growing business and industry activity in the region.
The quality and practical relevance of Professor Fam’s work is evidenced by the large number of grants received from industry sources. His healthy portfolio of high-grade publications is matched by his selection as editor of numerous journals including the prestigious Journal of Business Ethics and the Industrial Marketing Management Journal.
He established the Marketing in Asia Group (MAG) in 1997 and led MAG to play a key role in assisting the development of research in the related academic community in the fast growing Asian higher education sector. MAG now has over 400 academics and practitioners from over 35 countries, with a mandate that seeks to undertake and disseminate knowledge of Asian marketing based on rigorous, yet pragmatic research.
In 2008 Professor Fam was elected a fellow of the UK Chartered Institute of Marketing.