Is marketing for you?
If you are looking to advance your marketing career, move into a professional marketing position, or progress into a management role, then the Master of Marketing will serve you well. This program provides you with the ability to evaluate existing and potential market opportunities, to develop strategies for achieving organisational outcomes, and to manage the relevant processes in corporate, social, not-for-profit, small business, or public sector contexts.
In addition to a deep knowledge base, excellent marketers have strong skills in process management, analysis, strategy and communication. Your participation in the Master of Marketing will help you build your knowledge and expertise in the latest marketing techniques and technologies, and assist you in applying them to contemporary business challenges. The program offers you the opportunity to interact with academics and practitioners who have a wide range of industry and research experience. In doing so, you will gain a specialised and well regarded professional qualification.