The degree program enables students to seek careers in:
- Broadcast Journalism
- Professional and Creative Writing
- Public Relations
- Digital Video and Television
- Audio Production and Post Production
- Radio Broadcasting and Production
- Multimedia Production
- Media Research and Analysis
- Audience Research and Analysis
- Research and Policy Development.
Such employment is located in both the public and private sectors involved in the communication and cultural industries.
As rapid changes in communication and media-related industries make employment prospects unpredictable, the advantage given to job applicants who hold an Honours degree is invaluable. Their skills and knowledge will be applicable to broadcasting, corporate communications, marketing and public relations, journalism and education. They may seek work as researchers, writers and producers of video and radio programs, as journalists and photo-journalists, and as magazine and advertising copy writers. Graduates have also been successful in securing employment in media liaison or public relations units of large corporate organisations.