Marketing

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Postgraduate Degree

Description

Marketing is concerned with the link between customer satisfaction and the business objectives of an organisation (including profitability). In particular, the Marketing professional requires the skills to research and identify customer needs, determine target markets and design appropriate strategies, programs or products.

The Newcastle Business School offers both a Master and a Graduate Certificate in Marketing. The programs build knowledge of current marketing techniques and critical skills in analytical and strategic thinking within the context of business positioning and competitive advantage.

Why postgraduate study?

Marketing knowledge and skills are critical to the careers of both marketing specialists and generalist managers. The motivation for people to study marketing at a postgraduate level varies according to individual circumstances:

  • Career change – adding a new area of specialisation to an existing qualification or employment background
  • Career mobility – promotion opportunities within existing or new employment situations
  • Professional development – “top up” qualifications and knowledge for experienced practitioners

Employment outcomes:

Employment outcomes are therefore dependent upon a range of factors including level of qualification, level and type of employment experience, and local labour market practices. The following information is therefore only a guide to the types of roles potentially available to those with a combination of experience levels and qualifications.

For information about postgraduate business and the University of Newcastle, visit the Newcastle Business School site to view the newsletter.

View our Master of Marketing in the Program Handbook and the online prospectus What Can I Study?.

Why postgraduate study?

Marketing knowledge and skills are critical to the careers of both marketing specialists and generalist managers. The motivation for people to study marketing at a postgraduate level varies according to individual circumstances:

  • Career change – adding a new area of specialisation to an existing qualification or employment background
  • Career mobility – promotion opportunities within existing or new employment situations
  • Professional development – “top up” qualifications and knowledge for experienced practitioners

View our Master of Marketing in the Program Handbook and the online prospectus What Can I Study?.

Sample Jobs

The following list provides some example jobs for the Marketing. Some of these jobs will depend upon the amount and level of study undertaken and/or level of experience.


The following diagram links career opportunities with prior professional experience and level of qualifications. When interpreting this information remember that “level of professional experience” is not simply the length of time spent employed within a particular industry; rather it is a combination of both quantity and of quality- factors such as the size and complexity of an organisation, individual role within it, the type of work performed and the things achieved. When considering career opportunities available to you, you should consider how formal qualifications and your current level of experience combined prepare you for a role.

Getting the Edge

Most employers seek to recruit people who have relevant work experience and an appreciation for their industry. Here is a check list of ideas about gaining experience and industry knowledge.

  1. Check the type of experience most employers in your field of interest expect. Don’t overlook the part time work you may be currently doing. Most employers understand that the skills are transferrable even if the work is not in their industry.
  2. Check your academic program for any courses that involve a placement or the opportunity to undertake an industry based project.
  3. Check your school for Summer Scholarships for research opportunities.
  4. Check vacancy sites for advertised traineeships, part time employment and vacation work opportunities in your field.
  5. Source and approach organisations directly about possible work shadowing or information interview opportunities.
  6. Source and approach organisations directly for paid work opportunities.
  7. Consider volunteering.

Note: Gaining experience may be important but not at the expense of your studies. Make sure you do not overload your timetable with unrealistic work commitments.

 

Sample Employers

Recruitment Timing

Some large organisations have specific graduate recruitment programs designed to employ the pick of graduates each year. You must be in your final year of study or recently completed to apply for these programs. The timing of these recruitment drives varies and may occur at any point in the academic year, in some cases starting as early as the first few weeks of the first semester or trimester.

Find out if employers in your area/s of interest have graduate programs, when they typically recruit and what recruitment methods they use. Check with the Careers Service .

Societies and Associations

Associations and societies often provide relevant and up to date information about a variety of issues relating to specific industry sectors. These can be a good starting point to learn more about occupations through profiles, industry news, links to academic journals and information on research developments. Many also offer student membership, conference and professional development activities, newsletters and the opportunity to participate in projects.


Don’t overlook student societies and associations. As well as student chapters of professional associations, some faculties or schools have discipline based student associations. Check your school or faculty web site; perhaps you might start one if one doesn’t exist.

Some academic disciplines run Seminar Programs that involve regular seminars presented by University of Newcastle academics, visiting academics and postgraduate students. Check your schools website for the timetable.

Job Search Sites

Searching job sites is a good way to gain an understanding of: industries recruiting professionals in this field; types of roles and the requirements or expectations of employers for these roles. There are many online job search sites, here are a few to start with:

Australian and International

  • CareerHub: the University of Newcastle Careers Service careers and job search site for enrolled students and graduates.

Australian

  • CareerOne: Australia wide job listings, all levels and industries including executive positions
  • MyCareer: Australian and international listings
  • Seek: comprehensive Australian job listings, also includes New Zealand and UK listings
  • The Big Chair: Management and Executive Jobs

International

Graduate Attributes and Employability

Graduate attributes for Marketing are the necessary skills, abilities and knowledge sought by employers in this field. Below is the complete list of attributes that graduates will have demonstrated upon the completion of the degree.

Graduates of the Master of Marketing will:

  1. Communicate effectively, both orally and in writing.
  2. Work effectively independently and in teams.
  3. Engage in critical thinking and analytical problem-solving.
  4. Demonstrate knowledge of theory, models and concepts relevant to Marketing and be proficient in their application.
  5. Display proficiency in the utilization of information and technology in business.
  6. Apply marketing skills that incorporate understanding of global and ethical issues.

You will recognise these attributes in the selection criteria listed in the following job ads.

Sample Job Ads & Tips

Job ads provide useful information about the job and the required skills, experience and qualifications. Information like this is useful in career planning. Below is a small sample of job ads with tips on planning and job applications; explore further to gather more useful information for your planning.

Please note: the job ads listed on this page are not current and were sourced from a variety of websites in 2010.

Sample Jobs Ad 1
Sample Jobs Ad 2
Sample Jobs Ad 3