Web Administrator/Webmaster

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The web administrator (or webmaster) is responsible for maintaining the coding and upkeep of websites and internet/intranet services for organisations. Web administrators are responsible for the overall management and maintenance of a website as well as ensuring that the website is up and the server running. A webmaster will recommend improvements to the site and provide advice on any equipment and software required to support the site. They may also monitor and analyse traffic to the site and recommend any necessary programming changes. Large companies might contract a third party to handle their online presence. In these cases the webmaster is not responsible for content, only for design and function. Given their technical capabilities, webmasters may also be known as internet technicians.

The tasks of a webmaster can be varied:

  • maintaining security
  • handling customer service including community building
  • troubleshooting
  • responding to e-mails about the Web site
  • keeping the site up-to-date.

If you're considering this occupation, you need to be a team player and you need to be able to communicate well with others. Webmasters liaise with a range of people, including clients, writers, graphic artists and other IT staff.