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The Digital Media and Entertainment major builds on the Bachelor of Information Technology’s core technical skills enabling students to creatively use the technology to tell stories, convey messages and engage viewers and users in the increasing range of digital media available. This ranges areas such as 3D animation, games development, video post-production and web applications delivered by mobile services.
Graduates have the creative abilities needed not only in new digital media platforms, but also in traditional web applications that need to engage customers in the competitive online world. Employment opportunities exist in production houses and companies, design agencies, varying levels and departments of government, telecommunications and communications companies, video games and animation studios, and information technology agencies.
Students who successfully complete the Bachelor Information Technology are eligible to apply for membership to the Australian Computer Society.
For more information about Information Technology, visit the School of Design, Communication and Information Technology site.
Academic advice: view Study Pathways for this major »
Some occupations require a higher level of completed study than an undergraduate degree, and for this reason it is worthwhile considering the range of postgraduate study options available. Postgraduate study may also be useful for specialising in a particular area, or to stimulate career change. Some of the postgraduate study options include:
Postgraduate coursework programs can add further specialisations in areas including business, safety, quality assurance and teaching. To explore such options please visit the Postgraduate Handbook at http://www.newcastle.edu.au/program/postgraduate/.
The following list provides example job titles that are typical for graduates of the Bachelor of Information Technology, majoring in Digital Media and Entertainment. Some of these jobs may require additional study and experience to meet the entrance requirements.
Not everyone uses their degree in the same way and the transferable skills gained through university study may allow graduates to pursue a range of careers that might not be directly linked to their study. Below is a sample list of job titles that might be suitable for someone with the skills gained during the Bachelor of Information Technology, majoring in Digital Media and Entertainment.
- Application Integration Developer/Enterprise Application Integration Developer
- Applications Engineer
- Game Tester
- Graduate Programs - Public and Private Sectors
- IT Consultant
Getting the Edge
Most employers seek to recruit people who have relevant work experience and an appreciation for their industry. Here is a check list of ideas about gaining experience and industry knowledge.
- Check the type of experience most employers in your field of interest expect. Don’t overlook the part time work you may be currently doing. Most employers understand that the skills are transferrable even if the work is not in their industry.
- Check your academic program for any courses that involve a placement or the opportunity to undertake an industry based project.
- Check your school for Summer Scholarships for research opportunities.
- Check vacancy sites for advertised traineeships, part time employment and vacation work opportunities in your field.
- Source and approach organisations directly about possible work shadowing or information interview opportunities.
- Source and approach organisations directly for paid work opportunities.
- Consider volunteering.
Note: Gaining experience may be important but not at the expense of your studies. Make sure you do not overload your timetable with unrealistic work commitments.
Graduates majoring in Digital Media and Entertainment find employment opportunities in small, medium or large organisations of varying industries. Below are some examples of organisations that may recruit those holding this major.
Check employers' websites for sections titled Employment, Careers, Graduate Programs, or for similar sections. Some employers may also offer vacation work opportunities.
- 20th Century Fox (International)
- 2K Games (International)
- 4Design (Australia)
- Access Testing (Australia)
- Activision Blizzard (International)
- Apple (International)
- Blue Tongue Entertainment (International)
- Clickgamer (International)
- Department of Broadband, Communications and the Digital Economy (Australia)
- Department of Communication, Information Technology and the Arts (DCITA) (Australia)
- Department of Economic Development, Tourism and the Arts (Australia)
- Department of Innovation, Industry, Science and Research (Australia)
- DreamWorks Animation (International)
- Electronic Arts (International)
- Epic Games (International)
- Ericsson Australia (Australia)
- Fairfax Media (Australia)
- Fox Studies Australia (Australia)
- Glu Games (International)
- Google (International)
- McGirr Information Technology (International)
- Microsoft Australia (International)
- Ogilvy (Australia)
- Paramount Pictures (International)
- Peach Advertising (Australia)
- Pulse Advertising (Australia)
- Rockstar Games (International)
- Sony (Australia)
- Square Enix (International)
- Universal Studios (International)
- Valve Corporation (International)
- Walt Disney Pictures (International)
- Zynga (International)
Some large organisations have specific graduate recruitment programs designed to employ the pick of graduates each year. You must be in your final year of study or recently completed to apply for these programs. The timing of these recruitment drives varies and may occur at any point in the academic year, in some cases starting as early as the first few weeks of the first semester or trimester.
Find out if employers in your area/s of interest have graduate programs, when they typically recruit and what recruitment methods they use. Check with the Careers Service .
Job Prospects and Salary
For up-to-date information please see Job Outlook Australia. This site provides basic Australian labour market information including job prospects, skills requirements and salaries. You might try some of the classifications below as a guide on this site.
Societies and Associations
Associations and societies often provide relevant and up to date information about a variety of issues relating to specific industry sectors. These can be a good starting point to learn more about occupations through profiles, industry news, links to academic journals and information on research developments. Many also offer student membership, conference and professional development activities, newsletters and the opportunity to participate in projects.
- Australian Computer Society (Australia)
- Australian Interactive Media Industry Association (Australia)
- Game Developers Association of Australia (Australia)
- The Independent Game Developers Association (International)
Don’t overlook student societies and associations. As well as student chapters of professional associations, some faculties or schools have discipline based student associations. Check your school or faculty web site; perhaps you might start one if one doesn’t exist.
Some academic disciplines run Seminar Programs that involve regular seminars presented by University of Newcastle academics, visiting academics and postgraduate students. Check your schools website for the timetable.
Job Search Sites
Searching job sites is a good way to gain an understanding of: industries recruiting professionals in this field; types of roles and the requirements or expectations of employers for these roles. There are many online job search sites, here are a few to start with:
Australian and International
- CareerHub: the University of Newcastle Careers Service careers and job search site for enrolled students and graduates.
- CareerOne: Australia wide job listings, all levels and industries including executive positions
- MyCareer: Australian and international listings
- Seek: comprehensive Australian job listings, also includes New Zealand and UK listings
- The Big Chair: Management and Executive Jobs
Graduate Attributes and Employability
Graduate attributes for the Bachelor of Information Technology are the skills, abilities and knowledge that are highly sought after by a broad range of employers. Below is the complete list of attributes that graduates will have demonstrated upon the completion of the degree.
On completion of the Bachelor of Information Technology degree, a graduate will be able to demonstrate:
1. Expertise in information technologies with an emphasis on net-centric applications, information management, and user requirements.
2. An understanding of the operation and constraints of contemporary enterprises, their dynamic environment, and how they can be supported by IT solutions.
3. The ability to provide effective solutions to technical and organisational problems by being creative, inventive and a problem solver.
4. Communication, leadership, project management, and teamwork skills.
5. Professionalism, adaptability, social responsibility, and commitment to professional ethical standards.
You will recognise these attributes in the selection criteria listed in the following job ads.
Sample Job Ads & Tips
Job ads provide useful information about the job and the required skills, experience and qualifications. Information like this is useful in career planning. Below is a small sample of job ads with tips on planning and job applications; explore further to gather more useful information for your planning.
Please note, the job ads listed on this page are not current and were sourced from a variety of websites in 2010.