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Graduates with a major in Marketing are equipped with the ability to identify opportunities for firms, gather market information, target market segments with different goods and services, and strategise to reach and retain customers. Furthermore, elective courses offer insights into specialist areas including retail, tourism and international marketing, with the Business Project elective being available to Bachelor of Business students who wish to work on a real world organisational issue with a local business.
Graduates are valued for their knowledge and abilities regarding the roles of marketing activities in firms and society, consumer behaviour, market characteristics and communication strategies. The marketing major prepares students for a variety of different roles within the marketing and advertising sector in specialist firms, but also within a wide range of organisations that manage their marketing internally.
Visit the Newcastle Business School site for more information about Marketing.
Some jobs require additional qualifications at Honours level. Honours is a one year stand-alone program, completed after successfully fulfilling the requirements of the undergraduate degree. View Bachelor of Business (Honours).
Some occupations require a higher level of completed study than an undergraduate degree, and for this reason it is worthwhile considering the range of postgraduate study options available. Postgraduate study may also be useful for specialising in a particular area, or to stimulate career change. Some of the postgraduate study options following the Bachelor of Business include:
Postgraduate coursework programs can add further specialisations in areas including business, safety, quality assurance and teaching. To explore such options please visit the Postgraduate Handbook at http://www.newcastle.edu.au/program/postgraduate/.
The following list provides some example jobs available to Bachelor of Business graduates majoring in Marketing. Some of these jobs will depend on the amount and level of study undertaken, level of experience, the combination of other majors and electives studied, while some may require further study.
- Brand Manager
- Business Relationship Manager
- Integrated Communications Specialist
- Market Intelligence Analyst
- Market Research Analyst
- Market Research Officer
Not everyone uses their degree in the same way and the transferable skills gained through university study may allow graduates to pursue a range of careers that might not be directly linked to their study. Below is a sample list of job titles that might be suitable for someone with the skills gained during the Bachelor of Business, majoring in Marketing.
Getting the Edge
Most employers seek to recruit people who have relevant work experience and an appreciation for their industry. Here is a check list of ideas about gaining experience and industry knowledge.
- Check the type of experience most employers in your field of interest expect. Don’t overlook the part time work you may be currently doing. Most employers understand that the skills are transferrable even if the work is not in their industry.
- Check your academic program for any courses that involve a placement or the opportunity to undertake an industry based project.
- Check your school for Summer Scholarships for research opportunities.
- Check vacancy sites for advertised traineeships, part time employment and vacation work opportunities in your field.
- Source and approach organisations directly about possible work shadowing or information interview opportunities.
- Source and approach organisations directly for paid work opportunities.
- Consider volunteering.
Note: Gaining experience may be important but not at the expense of your studies. Make sure you do not overload your timetable with unrealistic work commitments.
Marketing graduates find employment opportunities in small, medium or large organisations of varying industries. Below are some examples of organisations that may recruit those holding this major. Check employers’ websites for sections titled Employment, Careers, Graduate Programs, or for similar sections. Some employers may also offer vacation work opportunities.
- AC Neilsen (Australia)
- ACA Research (Australia)
- Accenture Australia Ltd (International)
- Accor Hotels (Australia)
- Aristocrat (Australia)
- Australian Bureau of Statistics (Australia)
- Coca-Cola Amatil (Australia)
- Colgate Palmolive (International)
- Colmar Brunton (Australia)
- Fairfax (Australia)
- Fosters (International)
- Holden (Australia)
- IBM (Australia)
- KPMG (International)
- Lion Nathan (International)
- Macquarie Bank (Australia)
- Mars Australia (Australia)
- Masterfoods (Australia)
- Nestle (International)
- Ogilvy (Australia)
- Proctor and Gamble (International)
- Qantas (International)
- Rio Tinto (International)
- Saatchi & Saatchi (International)
- Sony (Australia)
- Stancombe (Australia)
- Telstra (Australia)
- Unilever (International)
- Village Roadshow (Australia)
- Virgin (Australia)
- Weber Shandwick (International)
- Westpac (Australia)
- Woolworths (Australia)
- The Works Sydney (Australia)
Some large organisations have specific graduate recruitment programs designed to employ the pick of graduates each year. You must be in your final year of study or recently completed to apply for these programs. The timing of these recruitment drives varies and may occur at any point in the academic year, in some cases starting as early as the first few weeks of the first semester or trimester.
Find out if employers in your area/s of interest have graduate programs, when they typically recruit and what recruitment methods they use. Check with the Careers Service .
Job Prospects and Salary
For up-to-date information please see Job Outlook Australia. This site provides basic Australian labour market information including job prospects, skills requirements and salaries. You might try some of the classifications below as a guide on this site.
Societies and Associations
Associations and societies often provide relevant and up to date information about a variety of issues relating to specific industry sectors. These can be a good starting point to learn more about occupations through profiles, industry news, links to academic journals and information on research developments. Many also offer student membership, conference and professional development activities, newsletters and the opportunity to participate in projects.
- Advertising Federation of Australia (Australia)
- Asia Pacific Professional Services Marketing Association (Australia)
- Association of Sales and Marketing Companies Australasia (Australia)
- Australian Direct Marketing Association (Australia)
Don’t overlook student societies and associations. As well as student chapters of professional associations, some faculties or schools have discipline based student associations. Check your school or faculty web site; perhaps you might start one if one doesn’t exist.
Some academic disciplines run Seminar Programs that involve regular seminars presented by University of Newcastle academics, visiting academics and postgraduate students. Check your schools website for the timetable.
Job Search Sites
Searching job sites is a good way to gain an understanding of: industries recruiting professionals in this field; types of roles and the requirements or expectations of employers for these roles. There are many online job search sites, here are a few to start with:
Australian and International
- CareerHub: the University of Newcastle Careers Service careers and job search site for enrolled students and graduates.
- CareerOne: Australia wide job listings, all levels and industries including executive positions
- MyCareer: Australian and international listings
- Seek: comprehensive Australian job listings, also includes New Zealand and UK listings
- The Big Chair: Management and Executive Jobs
Graduate Attributes and Employabilityï»¿
Bachelor of Business graduates majoring in Marketing will have the skills, abilities and knowledge sought after by a broad range of employers. On completion of the degree, graduates can expect:
Graduates of the Bachelor of Business will:
- Communicate effectively, both orally and in writing.
- Work effectively independently and in teams.
- Engage in critical thinking and analytical problem-solving.
- Demonstrate knowledge of theory, models and concepts relevant to Marketing, Management, International Business, Human Resource Management, Logistics and Supply Chain Management, and Tourism.
- Display proficiency in the utilization of information and technology in business.
- Apply business skills that incorporate understanding of global and ethical issues.
You will recognise these attributes in the selection criteria listed in the following job ads.
Sample Job Ads & Tips
Job ads provide useful information about the job and the required skills, experience and qualifications. Information like this is useful in career planning. Below is a small sample of job ads with tips on planning and job applications; explore further to gather more useful information for your planning.
Please note: the job ads listed on this page are not current and were sourced from a variety of websites in 2010.