CMNS2700
10 units
2000 level
Course handbook
Description
This course explores activities, structures, and opportunities of creating a new (small) business in the media and communication industry. Students will gain an understanding of the increasingly fragmented and digitized job market on a local, national, and international level, and the common practice of freelancing Ethical and legal frameworks for creating a new business will be considered and practical aspects such as incorporation & governance, finances, budgeting time and money, intellectual property and copyright, as well as marketing will be discussed. Students will have the opportunity to work towards creating their own business.
Availability2024 Course Timetables
Newcastle City Precinct
- Semester 2 - 2024
Learning outcomes
On successful completion of the course students will be able to:
1. Understand the employment landscape in the media and communication industries, locally, nationally, and internationally;
2. Recognise and discuss opportunities to establish independent businesses in the industry including legal and ethical frameworks;
3. Demonstrate an understanding of business-related matters including but not limited to governance, finances, intellectual property, and marketing;
4. Develop a business plan to create a new business within the media and communication industries.
Content
Topics will include:
- Undertaking market research and analysis for a sector to work within the media and communication industries;
- Investigation of business opportunities for media and communication professionals;
- Legal and ethical considerations related to creating a new business;
- Incorporation and governance, managing business finances and taxes, grant and funding opportunities;
- Developing ideas to market the business;
- Writing a business plan.
Assumed knowledge
60 units at 1000 level including CMNS1234 Media and Communication Concepts.
Assessment items
Report: Market Analysis
Presentation: Proposal
Project: Business Plan Project
Contact hours
Semester 2 - 2024 - Newcastle City Precinct
Lecture-1
- Online 1 hour(s) per week(s) for 10 week(s) starting in week 1
Tutorial-1
- Face to Face On Campus 2 hour(s) per week(s) for 13 week(s) starting in week 1
Course outline
Course outline not yet available.
The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.