The Multinational Corporation
Not available in 2013
Previously offered in 2011, 2010, 2009, 2008, 2007, 2006, 2005
The focus of this course is on the multinational enterprise and the management of cross-border operations. Major topics include: the theory of the multinational corporations (MNCs); the evolution of MNCs; headquarter subsidiary relationships; the MNC as a learning organisation; market entry strategies including exporting, licensing, franchising and international manufacturing; MNCs and the internationalisation process; the strucutre and function of a MNC.
|Objectives||On successful completion of this course students will be able to:
1. Critically discuss the theories of the Multinational Corporation and future challenges for theory.
2. Critically discuss the evolution of the MNC
3. Identify the nature of an MNC and the extent and pattern on MNC activity in the global economy.
4. Critically discuss the internationalisation process including motivation for internationalisation and modes of entry.
5. Critically discuss headquarter subsidiary relationships.
6. Critically discuss the styles of structures and functional operations typical of an MNC.
|Content||1. Theory of multinational enterprise
2. Evolution of the MNC
3. MNC's and the internationalisation process
4. Headquarter subsidiary relationships
5. MNC as a learning organisation
6. The organisation of international business
7. Global marketing and research and development
8. Global human resource management
9. Accounting in international business
10. Financial management in international business
11. Market entry strategies
|Replacing Course(s)||Not Application|
|Modes of Delivery||Internal Mode|
|Teaching Methods||Case Study
Problem Based Learning
|Contact Hours||Lecture: for 2 hour(s) per Week for Full Term
Case Study: for 1 hour(s) per Week for Full Term