Our brand essence

Achievers in a changing world

Business strategy Brand strategy Brand values Brand personality Brand essence

Our brand essence describes who we are and what we do. It is not a slogan you'll see on our advertising; rather, it's the idea that drives all our key messages and communication.

It recognises that we are operating in a changing world, that education is not a once-in-a-lifetime opportunity. It emphasises that education is about achieving - whether that's academic success, teaching success, research or preparing students for achievement in whatever field they choose.

Our key messages reflect our brand essence:

  • AIM HIGH
  • OUT TO ACHIEVE
  • A PLACE OF OPPORTUNITY

These simple statements are what we want to communicate about our University.

Our brand model: How it all fits together

Core elements

Every visual identity is made up of four key elements:

  • Iconic logo
  • Colour palette
  • Dynamic photography
  • Typeface
Core brand elements