The University of Newcastle brand model

How we want to be positioned

Business strategy Brand strategy Brand values Brand personality Brand essence

The University of Newcastle is a challenger brand. We don't define ourselves by where we sit relative to other organisations, but by our achievements, who we are, the sort of people who work here and the students who study here.

We are a successful world-class university that demonstrates excellence in teaching and research. In our teaching methods and course content we prepare students to be work-ready achievers.

We aim to undertake research that makes an impact on the world. As an organisation we aim to grow and prosper in a changing economic environment.

We are a University willing to challenge the status quo.