The University of Newcastle brand model

What the brand stands for

Business strategy Brand strategy Brand values Brand personality Brand essence

Our brand values are aligned with our strategic direction and priorities. They describe what we do and what we stand for as a University. We should seek to bring these values to life in everything that we do:

Life and learning

We offer an environment where people can combine their education and careers with a balanced lifestyle.

Leading research

We undertake innovative research across all our fields of activity. We're as well known for the quality of our teaching as our research.


We are a springboard for ideas for students and staff. We provide unique study and employment opportunities for Indigenous students and staff. We're entrepreneurial.

The education of professionals

We're practical, hands on and focused on creating career opportunities for our students. We offer education that includes work-based experiential learning.

Community engagement

We're always looking for new ways to engage with our communities. We're highly collaborative with our business partners - local, national and international. We offer unique opportunities to our local constituents.