Human Experimental Applied Dynamics

Social Psychology Laboratory

Social Psychology Research Group

Introduction

Social psychology is the scientific study of how our thoughts, feelings, perceptions, and behaviour are influenced by individuals, groups, and society. HEAD's social psychology group is primarily oriented towards understanding the social psychological processes that influence how people relate and respond to social groups and their members.

Our research projects use both experimental and correlational designs to investigate social group phenomena such as social discrimination, prejudice, stereotyping, and social identity development. We have our own fully equipped suite of three research rooms in the Behavioural Sciences Building at the Callaghan Campus. We also conduct our research studies in the field, including the use of internet-based studies.

Links to our…