A/Prof. Guilherme Pires

Work Phone	(02) 4921 8698
Fax	(02) 4921 7398
Email	Guilherme.Pires@newcastle.edu.au
Office	SRS 121, University House

Highlighted Publications

Year	Citation	Link
2005	Aisbett Janet, Lasch R, Pires Guilherme, 'A decision-making framework for adoption of e-procurement', International Journal of Integrated Supply Management, 1 278-293 (2005) [C1]
2005	Pires Guilherme, Stanton P John, Ethnic Marketing - Accepting the Challenge of Cultural Diversity, Thomson Learning, Southbank, Victoria, 274 (2005) [A1]
2003	Pires Guilherme, Aisbett Janet, 'The relationship between technology adoption and strategy in business-to-business markets. The case of e-commerce', Industrial Marketing Management, 32 291-300 (2003) [C1]
2003	Pires Guilherme, Stanton Philip John, Cheek Bruce Ross, 'Identifying and reaching an ethnic market: methodological issues', Qualitative Market Research, 6 224-235 (2003) [C1]
2006	Pires Guilherme, Stanton J, Rita P, 'The internet, consumer empowerment and marketing strategies', European Journal of Marketing, 40 936-949 (2006) [C1]

Publications

For items published while at an institution other that the University of Newcastle, details are shown in italics.

Click on a category title below to expand the list of citations for that specific category.

Books (1 outputs)

Authored - Research (A1) (1 outputs)

Year	Citation	Link
2005	Pires Guilherme, Stanton P John, Ethnic Marketing - Accepting the Challenge of Cultural Diversity, Thomson Learning, Southbank, Victoria, 274 (2005) [A1]

Chapters In A Book (1 outputs)

Chapter in A2 Book (B2) (1 outputs)

Year	Citation	Link
2003	Pires Guilherme, Stanton Philip John, 'Marketing services across cultures', Cross-cultural Marketing, Thomson Learning, South Melbourne Victoria, 183-208 (2003) [B2]

Journal Articles (35 outputs)

Refereed Article in a Scholarly Journal (C1) (34 outputs)

Year	Citation	Link
2012	Tong Toni Maria, Rosenberger III Philip James, Pires Guilherme, 'Managerial perceptions of relationship marketing effectiveness on perceived business performance in the Hong Kong information and communication technology industry', Global Business & Economics Anthology, 1 72-85 (2012) [C1]
2011	Pires Guilherme, Stanton John, Stanton Patricia Anne, 'Revisiting the substantiality criterion: From ethnic marketing to market segmentation', Journal of Business Research, 64 988-996 (2011) [C1]
2010	Lai Cora Sio Kuan, Pires Guilherme, 'Influences on Macao's E-government portal adoption', Global Business & Economics Anthology, 1 201-212 (2010) [C1]
2010	Lai Cora Sio Kuan, Pires Guilherme, 'Testing of a model evaluating e-government portal acceptance and satisfaction', Electronic Journal Information Systems Evaluation, 13 35-46 (2010) [C1]
2010	Narwani Sangeeta, Pires Guilherme, 'Relationship quality and continuous education: A study of fee-paying students in Hong Kong', Global Business & Economics Anthology, 1 127-145 (2010) [C1]
2010	Pires Guilherme, Rita Paulo, Stanton John, 'Assessing relevancy of ICT driven consumer empowerment for business', Global Business & Economics Anthology, II 293-302 (2010) [C1]
2010	Pires Guilherme, Stanton John, Salavrakos Ioannis-Dionysios, 'The interaction of foreign direct investment with electronic commerce in less developed countries', Forum for Social Economics, 39 127-143 (2010) [C1]
2009	Stanton John, Pires Guilherme, 'Need for a linked-emic approach in domestic marketing', International Journal of Economics and Business Research, 1 359-368 (2009) [C1]
2008	Gordon Tsui Luen On, Pires Guilherme, Stanton John, 'The relationship marketing orientation of Hong Kong financial services industry managers and its links to business performance', Journal of Financial Services Marketing, 13 193-203 (2008) [C1]
2008	Pires Guilherme, Stanton John, 'Marketing issues in healthcare research', International Journal of Behavioural and Healthcare Research, 1 38-60 (2008) [C1]
2008	Pires Guilherme, Stanton John, Stanton Patricia Anne, 'The relevance of minority ethnic groups for marketing: A research framework', Global Business & Economics Anthology, II 161-169 (2008) [C1]
2007	Pires Guilherme, Stanton John, 'The use of ethnicity in marketing: Reconciling theory and practice', Global Business & Economics Anthology, 2 333-344 (2007) [C1]
2007	Pires Guilherme, Stanton Philip John, 'Macro issues in electronic commerce and foreign direct investment', Global Business & Economics Anthology, 2 1-12 (2007) [C1]
2006	Pires Guilherme, John Stanton, Ostenfeld Shane Andrew, 'Improving expatriate adjustment and effectiveness in ethically diverse countries: Marketing insights', Cross Cultural Management: An international Journal, 13 156-170 (2006) [C1]
2006	Pires Guilherme, Stanton J, Rita P, 'The internet, consumer empowerment and marketing strategies', European Journal of Marketing, 40 936-949 (2006) [C1]
2005	Aisbett Janet, Lasch R, Pires Guilherme, 'A decision-making framework for adoption of e-procurement', International Journal of Integrated Supply Management, 1 278-293 (2005) [C1]
2005	Pires Guilherme, Stanton John, 'A Research Framework for the Electronic Procurement Adoption Process: Drawing from Australian Evidence', Journal of Global Business and Technology, 1 12-20 (2005) [C1]
2005	Pires Guilherme, Stanton John, 'Cultural Diversity and the Expatriate Adjustment Process', Global Business & Economics Anthology 520-529 (2005) [C1]
2005	Pires Guilherme, Stanton John, Stanton Patricia Anne, 'Market Oriented Service Delivery Design: Incorporating Customer Perspectives of Customer Experiences', Global Business & Economics Anthology 502-510 (2005) [C1]
2004	Pires Guilherme, Stanton John, 'Modelling Service Provider: Selection by Ethnic Minority Consumers', Revista Portuguesa de Marketing, 8 25-34 (2004) [C1]
2004	Pires Guilherme, Stanton John, Eckford Andrew, 'Influences on the perceived risk of purchasing online', Journal of Consumer Behaviour: an international research review, 4 118-131 (2004) [C1]
2004	Pires Guilherme, Stanton John, Stanton Patricia Anne, 'Tangibility Consequences for Ethnic Marketing Strategy', Global Business & Economics Review, 6 38-54 (2004) [C1]
2004	Stanton Patricia Anne, Stanton Philip John, Pires Guilherme, 'Impressions of an Annual Report: an experimental study', Corporate Communations: an international journal, 9 57-69 (2004) [C1]
2003	Aisbett Janet, Pires Guilherme, 'Macro Issues in Electronic Commerce: The Cultural Divide', Global Business & Economic Review, 5 369-390 (2003) [C1]
2003	Pires Guilherme, Aisbett Janet, 'The relationship between technology adoption and strategy in business-to-business markets. The case of e-commerce', Industrial Marketing Management, 32 291-300 (2003) [C1]
2003	Pires Guilherme, Stanton Philip John, Cheek Bruce Ross, 'Identifying and reaching an ethnic market: methodological issues', Qualitative Market Research, 6 224-235 (2003) [C1]
2002	Eckford Andrew William, Pires Guilherme, John Stanton, 'Influences on Consumer Perceived Risk Twoards Online Purchasing', Global Business & Economics Review - Anthology 2002, Anthology 96-106 (2002) [C1]
2002	Pires Guilherme, John Stanton, 'Ethnic Marketing Ethics', Journal of Business Ethics, 36 1-2 111-118 (2002) [C1]
2001	Pires Guilherme, John Stanton, 'Targeting Ethnic Groups in Developed, Culturally Diverse Countries: Reconsidering the Acculturation Process', Global Business & Economic Review - Anthology 2001, 1 28-35 (2001) [C1]
2000	John Stanton, Pires Guilherme, 'Ethnicity and Acculturation in a Culturally Diverse Country: Identifying Ethnic Market Segments', Journal of Multilingual and Multicultural Development, 21 (1) 42-57 (2000) [C1]
2000	John Stanton, Pires Guilherme, 'Marketing Services to Ethnic Consumers in Culturally Diverse Markets: Issues and Implications', Journal of Services Marketing, 14 (6 & 7) 607-618 (2000) [C1]
1999	John Stanton, Pires Guilherme, 'Ethnic consumers in culturally diverse markets: challenges and opportunities for services marketing', Business and Economics for the 21st Century, III 152-161 (1999) [C1]
1999	John Stanton, Pires Guilherme, 'The Substantiality Test: Meaning and Application in Market Segmentation', Journal of Segmentation in Marketing, 3,2 36-44 (1999) [C1]
1999	Pires Guilherme, 'Domestic cross cultural marketing in Australia: A critique of the segmentation rationale', Journal of Marketing Theory and Practice, 7 33-44 (1999) [C1]
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Non Refereed Article in a Professional Journal (C3) (1 outputs)

Year	Citation	Link
2000	Pires Guilherme, 'Review of 'Business communication across borders: a study of language use and practice in European companies'', Journal of Multicultural and Multilingual Development, 21 348-350 (2000) [C3]

Conference Publication (54 outputs)

Full Written Paper - Refereed (E1) (48 outputs)

Year	Citation	Link
2010	Pires Guilherme, Rita Paulo, Stanton John, 'Assessing connectivity in ICT-driven consumer empowerment', ANZMAC 2010. Australian and New Zealand Marketing Academy Conference 2010 - 'Doing More with Less', Canterbury, NZ (2010) [E1]
2009	Lai Cora Sio Kuan, Pires Guilherme, 'Testing of a model evaluating e-Government portal acceptance and satisfaction', Proceedings of the 3rd European Conference on Information Management and Evaluation, Gothenburg, Sweden (2009) [E1]
2009	Pires Guilherme, Stanton John, 'Consumer empowerment: A conceptual process model', EMAC 2009 38th Conference, Audencia Nantes, France (2009) [E1]
2009	Pires Guilherme, Stanton John, 'Revisiting the substantiality test: From ethnic marketing to market segmentation', Proceedings: The Fifth Royal Bank International Research Seminar, Montreal, ONT (2009) [E1]
2008	Stanton John, Pires Guilherme, 'Cross-cultural issues in domestic ethnic marketing: An approach to address a research gap', Australia and New Zealand Marketing Academy Conference 2008: Shifting the Focus from Mainstream to Offbeat, Sydney, NSW (2008) [E1]
2007	Gordon Luen On Tsui, Pires Guilherme, Stanton John, 'Relationship marketing orientation and business performance in the financial services industry of Hong Kong', ANZMAC 2007 Conference. Australian and New Zealand Marketing Academy. Conference Proceedings and Refereed Papers, Dunedin, New Zealand (2007) [E1]
2007	Stanton John, Pires Guilherme, 'Ethnic marketing research and practice: A framework for analysing the gap', ANZMAC 2007 Conference. Australian and New Zealand Marketing Academy. Conference Proceedings and Refereed Papers, Dunedin, New Zealand (2007) [E1]
2006	John Stanton, Pires Guilherme, Stanton Patricia Anne, 'The case for Incorporating Network Theory into Ethnic Marketing', Academy of Marketing Conference 2006 Proceedings, London (2006) [E1]
2006	Pires Guilherme, John Stanton, 'Preferred service suppliers to the Portuguese community in Sydney: Understanding their success', Global Business & Economics Anthology, Florence, Italy (2006) [E1]
2006	Pires Guilherme, John Stanton, James Yoo, 'From ethnic to network marketing', 2006 Academy of Marketing Science/Korean Academy of Marketing Science Conference Proceedings, Seoul, Korea (2006) [E1]
2006	Pires Guilherme, Stanton John, 'A Comparison of Mainstream and Ethnic Users' Perceived Costs of Switching Telephone Service Providers', ANZMAC 2006 Conference Proceedings, Brisbane Qld Australia (2006) [E1]
2006	Pires Guilherme, Stanton John, 'Preferred Service Providers to Minority Ethnic Groups: A Case Study of the Portuguese Community in Sydney', ANZMAC 2006 Conference Proceedings, Brisbane, Qld Australia (2006) [E1]
2005	Pires Guilherme, Stanton John, 'Segmentation Using Ethnicity and the Inadequacy of Conceptual Frameworks', ANZMAC 2005 Conference - Broadening the Boundaries, Fremantle (2005) [E1]
2005	Pires Guilherme, Stanton John, 'The Electronic Procurement Adoption Process: A Research Framework Drawing from Australian Evidence', Global Markets in Dynamic Environments: Making Positive Connections Through Strategy, Technology and Knowledge, Lisbon, Portugal (2005) [E1]
2005	Pires Guilherme, Stanton John, Stanton Patricia Anne, 'A Network Theory Approach to Ethnic Marketing', ANZMAC 2005 Conference - Broadening the Boundaries, Fremantle (2005) [E1]
2005	Pires Guilherme, Stanton John, Stanton Patricia Anne, 'Customers' Perceptions Within Service Delivery System Design', Global Markets in Dynamic Environments: Making Positive Connections Through Strategy, Technology and Knowledge, Lisbon, Portugal (2005) [E1]
2005	Pires Guilherme, Stanton John, Stanton Patricia Anne, 'Towards a Preliminary Model of Consumer Empowerment', ANZMAC 2005 Conference - Broadening the Boundaries, Fremantle (2005) [E1]
2004	Aisbett Janet, Pires Guilherme, 'Shared Meaning in the Electronic Marketplace', IADIS International Conference e-Commerce 2004, Lisbon, Portugal (2004) [E1]
2004	Al Shibly Haitham, Aisbett Janet, Pires Guilherme, 'Customer Empowerment and Electronic Commerce Success', Information Technology and Organizations in the 21st Century: Challenges and Solutions, Amman, Jordan (2004) [E1]
2004	Al Shibly Haitham, Pires Guilherme, Aisbett Janet, 'Exploring the impact of customer empowerment on marketing strategy and information systems effectiveness', The 2004 International Business Information Management Conference Proceedings, Edinburgh (2004) [E1]
2004	Pires Guilherme, Stanton John, 'Developing Ethnicity as a Segmentation Criterion: An Alternative Approach', Proceedings of ANZMAC 2004 Marketing accountabilities and responsibilities, Wellington, New Zealand (2004) [E1]
2004	Pires Guilherme, Stanton John, 'Prioritising Opportunities for Ethnic Marketing Segmentation', Global Business & Economics Review - Anthology 2005, Rhodes, Greece (2004) [E1]
2004	Pires Guilherme, Stanton Patricia Anne, 'Income and English Language Proficiency Differences in an Ethnic Community and Effects on Consumer Behaviour', Global Business & Economics Review - Anthology 2004, Rhodes, Greece (2004) [E1]
2004	Pires Guilherme, Stanton Patricia Anne, 'The Role of Customer Experiences in the Development of Service Blueprints', Proceedings of ANZMAC 2004 Marketing accountabilities and responsibilities, Wellington, New Zealand (2004) [E1]
2003	Baker Nathan, Pires Guilherme, Stanton John, 'Impediments to Small Business Web Site Adoption', The Future of Marketing with Particular Reference to Asia and the Antipodes, Sydney (2003) [E1]
2003	Baker Nathan, Pires Guilherme, Stanton Patricia Anne, Stanton Philip John, 'Web Site Adoption by Small Business in Australia: Evidence From Two Service Activities', Challenging the Frontiers in Global Business and Technology: Implementation of Changes in Values, Strategy and Policy, Budpest Hungary (2003) [E1]
2003	Lingaiah Naveen Arakere, Pires Guilherme, Stanton John, 'An Evaluation of Marketing Issues in Sales Force Automation', Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, Adelaide (2003) [E1]
2003	Pires Guilherme, Stanton John, 'Service-Provider Retention and Switching Behaviour by Ethnic Minority Consumers: the Portuguese Community in Sydney', Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, Adelaide (2003) [E1]
2003	Pires Guilherme, Stanton Patricia Anne, Stanton Philip John, 'Criteria Used By Minority Ethnic Consumers To Choose Service Providers', Challenging The Frontiers In Global Business And Technology: Implementation Of Changes In Values, Strategy and Policy, Budapest Hungary (2003) [E1]
2002	Eckford Andrew William, Pires Guilherme, John Stanton, 'Consumer Perceived Risk Towards Online Purchasing:Framework and Measurement', Marketing in a Changing World Scope, Opportunities and Challenges, Braga - Portugal (2002) [E1]
2002	Lenthen Simon Robert, Pires Guilherme, Stanton Philip John, Stanton Patricia Anne, 'Intangibility Issues in the Marketing of', Proceedings of the Australian and New Zealand Marketing Academy, Melbourne (2002) [E1]
2002	Pires Guilherme, John Stanton, 'A Framework for Targeting Small Ethnic Minorities in Advanced Economies', Proceedings of the 2002 Multicultural Marketing Conference, Valencia, Spain (2002) [E1]
2002	Pires Guilherme, John Stanton, 'Issues in E-Procurement Adoption in B2B Markets', Proceedings of the Australian and New Zealand Marketing Academy, Melbourne (2002) [E1]
2002	Pires Guilherme, Stanton Philip John, Stanton Philip John, 'Differences in Services:Effects on Ethnic Minority Consumers' Search and Selection Processes', Proceedings of the 2002 Multicultural Marketing Conference, Valencia, Spain (2002) [E1]
2001	Pires Guilherme, Aisbett Janet, 'A Dual Marketing and Informational Perspective to E-Commerce Adoption', Bridging Marketing Theory and Practice, Auckland, New Zealand (2001) [E1]
2001	Pires Guilherme, Aisbett Janet, 'Impact of E-Commerce on Business Strategy', Bridging Marketing Theory and Practice, Auckland, New Zealand (2001) [E1]
2001	Pires Guilherme, John Stanton, 'Marketing to Ethnic Groups in Advances Economies and the Adjustment Process', Bridging Marketing Theory and Practice, Auckland, New Zealand (2001) [E1]
2001	Pires Guilherme, Ostenfeld Shane Andrew, John Stanton, 'Expatriate Labour and Ethnic Group Affiliation: Applying Market Segmentation Theory to Acculturation in International Human Resource Management Practice', Employment Relations in the New Economy, Singapore (2001) [E1]
2000	Pires Guilherme, John Stanton, 'Service Provider Selection by Ethnic Minority Consumers', Proceedings of 2000 Multicultural Marketing Conference, Hong Kong (2000) [E1]
2000	Pires Guilherme, John Stanton, 'Targeting Intra-National Ethnic Market Segments: An Appraisal of the Ethics Issues', Proceedings of Seventh Annual International Conference Promoting Business Ethics, St. John's University, New York, US (2000) [E1]
2000	Pires Guilherme, John Stanton, Stanton P, 'The Future of Ethnic Marketing', Proceedings of ANZMAC 2000, Gold Coast, Queensland (2000) [E1]
1999	Pires Guilherme, John Stanton, 'Ethnic Consumers in Culturally diverse markets: Challenges and Opportunities for Services Marketing', Proceedings of 1999 Business 7 Economics Society International Conference, Las Palmas - Canary Islands (1999) [E1]
1999	Pires Guilherme, John Stanton, 'Explaining consumer selection of a service provider', Proceedings of ANZMAC Conference, Sydney (1999) [E1]
1999	Pires Guilherme, John Stanton, 'Service Supplier Selection by Ethnic Minority Consumers (EMCS): Towards a theory of preferred supplier selection', Proceedings of ANZMAC Conference, Sydney (1999) [E1]
1999	Pires Guilherme, John Stanton, 'The U Curve theory and the targeting of ethnic groups', Proceedings of ANZMAC Conference, Sydney (1999) [E1]
1998	John Stanton, Pires Guilherme, 'The Marketing Relevance of Cultural Diversity: A Framework for Understanding Ethnicity and Acculturation', Proceedings of the 1998 Multicultural Marketing Conference, Ottawa, Canada (1998) [E1]
1998	John Stanton, Pires Guilherme, 'The Meaning and Application of Substantiality in Market Segmentation', Marketing Connections, University of Otago, New Zealand (1998) [E1]
1998	Pires Guilherme, 'Market Segmentation in Culturally Diverse Societies: The Marketing Significance of Ethnic Groups', Marketing Connections, Dunedin, New Zealand (1998) [E1]
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Extract of Paper (E3) (6 outputs)

Year	Citation	Link
2004	Al Shibly Haitham, Aisbett Janet, Pires Guilherme, 'Customer empowerment and the evaluation of the effectiveness of information systems which support electronic commerce', The 2004 International Business Information Management Conference Proceedings, Amman, Jordan (2004) [E3]
2003	Pires Guilherme, 'Service classifications and marketing strategy', Proceedings, Sydney (2003) [E3]
2003	Pires Guilherme, Stanton J, 'Information sources and selection criteria used by ethnic minority consumers t ochoose service providers: does the service classification matter?', Proceedings, Global Business and Technology Association Conference 2003, Budapest, Hungary (2003) [E3]
2002	Pires Guilherme, Aisbett Janet, 'Cultural influences in electronic commerce', Proceedings, Doing business Across Borders Conference, Newcastle, NSW (2002) [E3]
2001	Pires Guilherme, Ostenfeld Shane Andrew, Stanton J, 'The cultural adjustment process of expatriate labour: an integrated acculturation perspective', Proceedings, Doing Business Across Borders Conference, Newcastle, NSW (2001) [E3]
1997	Pires Guilherme, 'Domestic cross-cultural marketing: a survey', ANZMAC 1997 Proceedings, Melbourne (1997) [E3]
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The University of Newcastle, Australia