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Dr Melanie James

Work Phone (02) 4985 4520
Fax (02) 4921 5821
Email
Office ICT3.61, Ict Building

Highlighted Publications

Year Citation Link
2011 James Melanie Brigid, 'A provisional conceptual framework for intentional positioning in public relations', Journal of Public Relations Research, 23 93-118 (2011) [C1]
2011 James Melanie Brigid, 'Ready, aim, fire: Key messages in public relations campaigns', PRism, 8 1-18 (2011) [C1]
2010 James Melanie Brigid, 'The use of intentional positioning techniques in government agencies' communication campaigns', Government Communication: Proceedings of the 17th International Public Relations Research Symposium BledCom, Bled, Slovenia (2010) [E1] Nova
2008 James Melanie Brigid, 'Driving learning through blogging: Students? perceptions of a reading journal blog assessment task', Prism, 5 1-12 (2008) [C1] Nova
2008 James Melanie Brigid, 'A review of the impact of new media on public relations: Challenges for terrain, practice and education', Asia Pacific Public Relations Journal, 8 137-148 (2008) [C1] Nova

Publications

For items published while at an institution other that the University of Newcastle, details are shown in italics.

Click on a category title below to expand the list of citations for that specific category.

Chapters In A Book (2 outputs)

Chapter in A2 Book (B2) (2 outputs)

Year Citation Link
2012 James Melanie Brigid, Robson Prue Lillian, 'Strategies to proactively manage activity', Introduction to Public Relations: From Theory to Practice, Oxford University Press, South Melbourne, VIC, 259-285 (2012) [B2]
2009 James Melanie Brigid, 'Strategies to proactively manage activity', An Introduction to Public Relations: From Theory to Practice, Oxford University Press, South Melbourne, VIC, 248-269 (2009) [B2] Nova

Journal Articles (8 outputs)

Refereed Article in a Scholarly Journal (C1) (8 outputs)

Year Citation Link
2012 James Melanie Brigid, 'Autoethnography: The story of applying a conceptual framework for intentional positioning to public relations practice', Public Relations Review, 38 555-564 (2012) [C1]
2012 Wise Deborah Jane, James Melanie Brigid, 'The HPV school vaccination program: A discourse analysis of information provided to parents', PCR: Public Communication Review, 2 3-15 (2012) [C1]
2011 James Melanie Brigid, 'A provisional conceptual framework for intentional positioning in public relations', Journal of Public Relations Research, 23 93-118 (2011) [C1]
2011 James Melanie Brigid, 'Ready, aim, fire: Key messages in public relations campaigns', PRism, 8 1-18 (2011) [C1]
2011 Robson Prue Lillian, James Melanie Brigid, 'Trialling PR2.0: An exploratory study of the non-capital city practitioner's social media use', Asia Pacific Public Relations Journal, 12 19-40 (2011) [C1]
2009 James Melanie Brigid, 'Getting to the heart of public relations: The concept of strategic intent', Asia Pacific Public Relations Journal, 10 109-122 (2009) [C1] Nova
2008 James Melanie Brigid, 'A review of the impact of new media on public relations: Challenges for terrain, practice and education', Asia Pacific Public Relations Journal, 8 137-148 (2008) [C1] Nova
2008 James Melanie Brigid, 'Driving learning through blogging: Students? perceptions of a reading journal blog assessment task', Prism, 5 1-12 (2008) [C1] Nova
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Conference Publication (6 outputs)

Full Written Paper - Refereed (E1) (5 outputs)

Year Citation Link
2010 Fursdon Rhianna, James Melanie Brigid, 'Why are PR agencies blogging? An exploratory study of the blogging practices of public relations agencies', Media, Democracy and Change: Refereed Proceedings of the Australian and New Zealand Communication Association Conference, Canberra, Australia (2010) [E1] Nova
2010 James Melanie Brigid, 'The use of intentional positioning techniques in government agencies' communication campaigns', Government Communication: Proceedings of the 17th International Public Relations Research Symposium BledCom, Bled, Slovenia (2010) [E1] Nova
2009 James Melanie Brigid, 'The construction of intended meanings: Furthering understanding of the purpose of public relations', Communication, Creativity and Global Citizenship: Refereed Proceedings of the Australian and New Zealand Communication Association Conference 2009, Brisbane, QLD (2009) [E1] Nova
2008 James Melanie Brigid, 'The reading journal blog assessment task: Public relations students? perceptions', Power and Place: Refereed Proceedings of the Australian and New Zealand Communication Association Conference 2008, Wellington, NZ (2008) [E1] Nova
1996 Gething L, Fethney J, Redmayne G, James M, 'Disability awareness of general medical practitioners in rural New South Wales (1996) [E1]
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Extract of Paper (E3) (1 outputs)

Year Citation Link
2007 James Melanie Brigid, 'A review of the impact of new media on public relations: Challenges for the terrain, practice and education', PRIA National Academic Forum 2007. Abstracts, Sydney (2007) [E3]

Reports (2 outputs)

Contract Report (R1) (2 outputs)

Year Citation Link
1995 Gething L, Fethney J, James M, Redmayne G, 'Disability Awareness of General Medical Practitioners in Rural New South Wales.' (1995) [R1]
James M, 'Public relations : Australia' () [R1]