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Dr Po-Hsin Lai

Work Phone (02) 4921 6787
Email
Position Lecturer
Newcastle Business School
The University of Newcastle, Australia
Office 214, Srs

Qualifications

  • PhD, Texas A & M University, 2007

Research

Research keywords

  • Marketing
  • Sustainability
  • Tourism

Research expertise

  • People-place relationships in a constantly changing world: focusing on exploring the interconnectedness of the social and ecological system and applying this understanding to enhancing the resilience capacity of the social-ecological system with an emphasis in the tourism/recreation setting and urban-rural interface
  • Sustainable tourism: focusing on the analysis of the social, ecological, and cultural impacts of, and sustainable planning for nature-based tourism and ecotourism
  • Marketing research: focusing on the application of social marketing and relationship marketing to facilitating a sense of natural resource stewardship among visitors of public lands

Collaboration

  • People-place relationships in a constantly changing world: focusing on exploring the interconnectedness of the social and ecological system and applying this understanding to enhancing the resilience capacity of the social-ecological system with an emphasis in the tourism/recreation setting and urban-rural interface.

  • Sustainable tourism: focusing on the analysis of the social, ecological, and cultural impacts of, and sustainable planning for nature-based tourism and ecotourism.

  • Marketing research: focusing on the application of social marketing and relationship marketing to facilitating a sense of natural resource stewardship among visitors of public lands.

Fields of Research

Code Description Percentage
150699 Tourism Not Elsewhere Classified 50
150399 Business And Management Not Elsewhere Classified 25
150599 Marketing Not Elsewhere Classified 25

Centres and Groups

Centre