Dr Chien-Hung ( Tom ) Chen

Biography

Dr Tom Chen is a Lecturer in Marketing in the Newcastle Business School at the University of Newcastle, Australia. He holds a PhD from Queensland University of Technology. His recent work investigates how and why consumers voluntarily engage in a value co-creation process.

His recent publication in the Journal of Marketing Management proposes Experience Sharing as a type of value creation effort essential to co-creation in service. He was also the initiator and the co-chair of the Co-creation in Service Symposium (CCIS) 2013.

His current research interests include consumer initiated engagement and value creation phenomena, service-dominant/ service logic, service systems and service innovations,digital marketing and social media research, and transformative service and consumer research, social business and community engagement.

Qualifications

• PhD (Marketing), Queensland University of Technology, 2011
• Master of Science (Finance), Lancaster University - England, 2000

Research

Research keywords

• Broadband and mobile Internet service innovations
• Co-creation
• Community & citizen engagement
• Marketing Theory
• Social impact & entrepreneurship
• Social networking services and social media
• Strategic marketing planning
• Transformative Service and Consumer Research

Research expertise

Co-creation, Strategic marketing planning, Social networking services and social media, Broadband and mobile Internet service innovations, Social impact & entrepreneurship, Community & citizen engagement

Collaboration

Between 2011 and 2013, He visited ESCP Berlin, Hanken School of Economics and Free University of Berlin as a visiting scholar.

Languages

• English
• Mandarin

Fields of Research

Invitations

Teaching

Teaching keywords

• Co-creation
• Social networking services and social media
• Strategic marketing planning

Teaching expertise

Digital Marketing, Marketing Strategy