Brand Manager

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Brand managers are responsible for the management of all aspects of marketing and selling a particular brand. This may involve conducting market research, guiding the design of packaging, organising advertising, identifying potential markets, launching new products and identifying areas for product development. Brand managers are held accountable for the performance and image of their brand and often work closely with advertisers and research and development professionals. Understanding of a brand and its markets is integral to this role, so brand managers have strong market research and analysis skills and are able to communicate their ideas effectively and persuasively. Brand management roles exist within consultancies, marketing and advertising agencies and within organisations who internally manage the branding of their products.