Category Marketing Manager

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A category marketing manager is a senior marketing professional with responsibility for the planning and execution of marketing strategies across a group (or category) of products; for example all snack foods manufactured by a particular company. Typically, professionals in this type of role are expert in both marketing and coordinating and organising staff. They would most often oversee a category with multiple mid-level managers and have a specialisation in that particular product type or market. Extensive experience is essential for this type of role, and postgraduate qualifications may also improve employment prospects.