Market Research Officer

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Market Research officer assists in researching potential demand and market characteristics, analyse populations, consumer patterns, current and future consumer trends and new product development, help compose advertising campaigns, and liaise with clients. The role may also includes tasks such as data analysis, management and collection, quantitative and market research, project management, dealing and negotiating with internal, external company members, market research companies and suppliers and assist in presenting marketing strategies and packages. Typical career progression includes Market Research manager, Market Intelligence Analyst, Management Consultant and Media Analyst.