Production Director

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The Production Director is the individual responsible for the production activities of an advertising agency, advertiser, publisher, or broadcast station. The main role of this position is the management of staff and systems in a production department which may include developing and maintaining policies and procedures consistent with company interests. The Production Director is also responsible for operational and corporate aspects including responsibilities for both short and long term production strategy planning and ensuring that the most current and efficient production strategies are in place. The best way to begin a career as a Production Director is to gain some design and project management experience. Depending on the type of media that suits you, a tertiary qualification in design, advertising, marketing or a related field well help provide you with the skills to move into such a role. Strong organisational skills along with the ability to manage and motivate teams are very important in this role.